Add Case Studies To Funnel

NOTE: Ensure you've first gone through "Why You Should Create Case Studies" to understand the importance of case studies.

1. Access The Proof Page

   • Navigate to the "Sites" section of your dashboard.

   • Go to "Funnels" -> "Master Appointment Funnel."

   • Click "Proof Page" and then click "Edit"

2. Add Case Study Headline

   • Scroll down to find the "Results & Case Studies" section.

   • Briefly describe the transformation and main treatment(s) used.

3. Add B\&A Photos

   • Upload your before and after images from your computer by selecting them through the image selector.

4. Add Patient Story

   • Use the provided prompt to create patient story using ChatGPT.

   • Prompt below. NOTE that you must change the writeup info to match your case study. The writeup info is provided in the prompt below as a template.
     *Core Instructions:*
     I want you to create a compelling case study write-up for my medical spa. I will provide bullet points detailing a patient's experience, and you will transform them into a short, engaging narrative (one to two paragraphs). The story should highlight the patient's journey—starting with their struggles, their decision to seek treatment, their experience with our clinic, and the emotional impact of their results.
     Use vivid, unique language to make the story feel personal and relatable. Focus on evoking emotion by describing the patient's initial concerns, how the treatment made them feel during and after, and how their confidence or daily life improved. The tone should be uplifting, reassuring, and inspiring, showing the life-changing effects of our treatments. Keep it concise yet impactful. Don't make the writeup too long. Keep it under 100 words.
     *Writeup Info:*
     Patient Name: Dr. Peter Ursel
     Background: One day noticed in an online video of himself that the corners of my mouth were drooping and that he was starting to look angry. This was a common problem in my family and he realized then that I had to have it treated - it was really bugging him!
     Experience Working With Us: Amazing service and staff. Has a five-star experience.
     Experience After Working With Us: Did this treatment a thousand times on patients, but it wasn’t until he actually had the treatment himself that he realized just how thrilling and exciting it can be to have an instant improvement in your appearance!
     Purpose of treatments: Reduce the drooping of the corners of the mouth for a happier appearance.
     Time Frame: Procedure takes 10 minutes. The results are instant
     Treatment Used: Injection of Dermal Filler Teosyal RHA3. ½ Syringe in the area just below the corner of the mouth on each side.
     Safety and Downtime: Very safe if done by an expert with a cannula. Possible bruising.

5. Add "How We Helped" Section

   • This contains the same info you put in the ChatGPT prompt, only it's shown in bullet points.

6. Insert a Google Review

   • Take a screenshot of a relevant Google review.

   • Upload the screenshot into the case study section by double-clicking on the image area.

7. Add a Video Analysis (Optional)

   • This can be done with a simple free screen recording software like Loom. Example HERE.

8. Add a Video Testimonial (Optional)

   • If available, include a video testimonial from the client to enhance credibility. See instructions HERE. Example HERE.

9. Save the Case Study

   • Click the "Save" button to save changes internally (this does not publish the case study).

   • A message will appear indicating that it's a global section, which will sync across other pages.

10. Publish the Case Study

    • After saving, click "Publish" to make the case study public and accessible online.

11. Add Additional Case Studies

    • To create a new case study, duplicate the existing case study by clicking the "Clone" button.

    • Convert the duplicated section into a global section by saving it and adding it to the global section.

    • Repeat steps 1-11 for each additional case study.

12. Update Other Pages

    • Navigate to other pages (e.g., Google Ads Thank You page) where the case study should appear.

    • Click "Plus," select "Global Section," and add the newly created case study.