The Quality Paradox

Counterintuitive truth: Perfectly polished content performs worse than authentic, slightly "rough" content.

Why? Audiences crave authenticity. Overly produced videos trigger "ad blindness" - viewers immediately recognize and scroll past them.

What Makes GOOD EGC ✅

What Makes BAD EGC ❌

The Goldilocks Zone & Self-Assessment

Self-Assessment Questions

Before finalizing any video, ask:

1. Would I stop scrolling for this?

2. Does this feel like my friend talking to me or like an ad?

3. Is the first 3 seconds compelling?

4. Can I understand it without sound?

5. Do I know exactly what to do next?

6. Does this represent my brand well?

7. Am I overthinking this?

If you answered "no" to 1-6 or "yes" to 7, adjust accordingly.