Add Why Us + Meet Your Provider

Key Steps

1. Access the Funnel:

   • Navigate to the Google Ads opt-in page.

   • Click on the "Edit" button to enter the editing mode.

2. Understand Funnel Structure:

   • Familiarize yourself with the hierarchy:

     • Sections (green)

     • Rows (blue)

     • Columns (purple)

     • Elements (orange)

   • Identify global sections, which are editable across all pages.

3. Edit the "Why Us" Section:

   • Click on the image placeholder in the "Why Us" section.

   • Select the upload option and choose a group photo of your staff from your computer.

   • Double-click the uploaded image to insert it into the section.

   • Verify the location name; it should automatically update with your business name. Edit manually if necessary.

   • Update the bullet points with:

     • Years in business

     • Key benefits and differentiators of your clinic (e.g., "All injections done by a nurse practitioner").

   • Ensure all points reflect your clinic's unique offerings.

4. Edit the "Meet Your Injector" Section:

   • Click on the image placeholder to upload a headshot of the provider.

   • Upload the image from your computer and double-click to insert it.

   • Update the provider description in the text area, replacing the template text within square brackets.

5. Save Changes:

   • Click "Save" to store changes internally (this will not publish the changes).

   • To publish changes online, click "Publish." Confirm any notifications about global section changes.

6. Verify Changes Across Pages:

   • Navigate to other pages (e.g., Meta Ads Thank You, Website Request Page) to ensure changes have synced correctly.

   • If the global section is not present on a page, you can choose to add or delete it as needed.

7. Add or Remove Global Sections:

   • To delete a global section from a specific page, click the trash icon and confirm the deletion.

   • To add a global section to another page, go to "Add Element," select "Global Sections," and drag the desired section into place.

Cautionary Notes

• Be cautious when editing global sections, as changes will affect all pages where the section appears.

• Always double-check the uploaded images and text for accuracy before publishing.

• If unsure about any changes, consult with a supervisor or refer back to this SOP.