Send An Email Blast

Step 1: Start From Scratch Or Template

Decide whether you want to:

• Use a template: Go to the Templates section, select the one you want, and click the vertical dots then click "Create Campaign"

• Start from scratch: Go to Campaigns, click +New, choose your preferred option

Step 2: Write Email

• I have a tutorial on how to write great emails HERE

Step 3: Configure Campaign Settings

Subject Line: (Critical for open rates)

• Keep under 50 characters

• Create curiosity without being deceptive

• Example: "October Exclusive: 3 Limited-Time Offers"

Preview Text: (Shows before opening email)

• 40-90 characters

• Expands on subject line

• Example: "Save up to 40% on our most popular treatments this month only"

Sender Name: Use a person's name (not business name)

• ✅ "Sarah" or "Dr. Sarah Thompson"

• ❌ "Bellavita MedSpa" or "Contact"

Why? People open emails from people, not businesses. Personal names increase open rates by 15-35%.

*NOTE: This will already be configured using Custom Values if you use one of our Forever Booked email templates*

Sender Email: yourname@yourclinicname.medicalspalink.com

This will also already be configured if you use one of our email templates.

Step 4: Select Recipients

Options:

• All contacts

• Segment by tags

• Custom filters (location, last visit, interests)

Step 5: Choose Sending Method

Batch Schedule (RECOMMENDED)

• Batch Size: 

  • 30-50 (If domain not Warmed Up) recipients per batch

  • 200-300 (If domain is Warmed Up) recipients per batch

• Interval: 1 day between batches

• Schedule: Monday-Friday, 10 AM - 2 PM (optimal)

• Avoid: Weekends and evenings (lower engagement)

Why Batch Sending?

• Prevents spam filters from flagging sudden volume spikes

• Allows monitoring and adjustment between batches

• Mimics natural human sending patterns

• Protects domain reputation

Step 6: Enable Tracking Options

• ✅ Track Opens

• ✅ Track Clicks

• ✅ Track Conversions

• ✅ Auto-tag engaged contacts

• ✅ (Optional) Resend to unopened (after 7-10 days)

Step 7: Launch & Monitor

• Click "Launch Batch Campaign"

• Monitor first batch delivery (wait 24 hours)

• Check metrics before proceeding

• Adjust strategy if needed