Med Spa Offer Ladder

The Med Spa Offer Ladder shows you how to present the right offers/packages at the right time.

Below is an explanation of each type of offer:

1. Low-Ticket Offers

⚠️ IMPORTANT: The purpose of Low-Ticket Offers is NOT to make money OR get results for clients. Their purpose is to create the strongest possible incentive for someone to visit your clinic so you can upgrade them to higher-ticket offers.

Low-ticket offers are priced between $0-$200. They are used to generate appointments using Booster Shots & Meta Ads.

You should think of low-ticket offers as a way of getting paid to have a sales conversation with someone.

You must consult with new patients to find out what they need and sell it to them.

The problem is consults are perceived to be boring and scary. This is why advertising a consultation alone doesn’t work — even if it’s free.

The solution is to advertise an introductory package with a treatment and consultation.

This way:

1. You can charge up-front because treatments have high value.

2. People will be excited to show up since there’s a treatment involved.

3. You can still consult with patients to find out what they need and sell it to them.

Dating Example

When you first meet someone, you don’t ask them to marry you. You ask them out on a low-commitment activity such as for a coffee or to the park.

It’s the same with your treatments. This is why you shouldn’t expect much success in bringing in strangers with expensive treatments.

This is why we deploy Low-Ticket offers to attract new patients.

2. Mid-Ticket Offers

Mid-ticket offers are easy-to-sell programs to create initial results and make you money.

They are priced between $200-$1000 and are usually sold during a consultation.

⚠️ If you advertise a mid-ticket offer on Meta, don’t expect as many leads as advertising a low-ticket offer. Clients should start at the BOTTOM of the Offer Ladder. This is why we recommend low-ticket offers for Meta ads.

3. High-Ticket Offers

The purpose of High-Ticket Offers is to enroll patients in a complete treatment program so they can get the best results while making you the most money.

They are priced at $1000+ and are best sold during a consultation.

You may also display these offers in the clinic to increase their visibility and stimulate conversation.

4. Membership Offers

Membership offers are used to enroll clients in monthly membership programs so they can continue to get better results over time.

Membership offers can be presented at any time during the client's journey. However, we do not recommend using membership offers as a way to attract new clients to your clinic.

Just like the dating example, clients would rather first experience the clinic before committing to a multi-month-long membership.

Non-Offer Ladder Offers

In addition to the 4 main offers in the Offer Ladder, there are other offers we use to encourage some actions:

• Google Review Offer: Free B12 shot for writing a review.

• Referral Generation Offer: $100 treatment credit when you refer a friend.

• Event Promotion Offer: $50 treatment credit + raffle entry when you show up to an event.

• Gift Card Offer: Free $100 gift card for every $300 in gift cards purchased. Free $300 value laser treatment when you purchase $600 in gift cards.

In our Help Center, we have detailed instructions on how to deploy each of these offers.