Pre-Launch Checklist

Before every campaign, verify:

Technical Setup

• Using correct subdomain format: yourname@yourclinic.medicalspalink.com

• Domain warmup active for 15 days (check with support if unsure)

• Reply-To address configured (if desired)

• DNS records validated (our team confirms it’s set up properly)

Campaign Configuration

• Subject line: Under 50 characters, no spam triggers

• Preview text: 40-90 characters, adds context

• Sender name: Personal name, not business name

• Batch size: 30-50 for new domains, appropriate for domain age

• Send schedule: Monday-Friday, 10 AM - 2 PM

• Avoid sending: Weekends, holidays, late evenings

Content Quality

• Clear primary CTA (1-3 buttons max)

• Mobile-responsive design (preview on mobile)

• Professional images (no pixelated/stretched images)

• No spelling/grammar errors

• Links tested (all CTAs work correctly)

• Brand-consistent (logo, colors, fonts)

Compliance

• Unsubscribe link present and functional

• Physical business address included

• Subject line matches email content (not deceptive)

• Privacy policy linked (if applicable)

• No purchased/scraped lists (permission-based only)

Tracking Setup

• Open tracking enabled

• Click tracking enabled

• Conversion tracking configured (if applicable)

• Trigger links created (for multi-offer campaigns)

• Tags configured for engagement levels

List Quality

• List cleaned (hard bounces removed)

• Segmented appropriately (not sending to everyone)

• Recent engagement (avoid 1+ year inactive)